Naoko Kita

Today we’re getting under the hood of Naoko Kita a daughter, sister, women’s advocate, a healthcare and femtech innovator, and a founder on a mission for women’s health literacy from Japan. 

She is the founder and CEO of Joconne Inc. from Japan. Joconne is a company that aims to create a society where women can live with enough health literacy. She strives to improve women's health literacy and empowerment in Japan, where the gender gap ranks among the lowest among developing countries. In Japan, women's health has long been considered taboo, to the extent that even recently, when buying napkins, people are putting them in opaque bags to hide them.

After working for global medical device manufacturers such as Johnson and Johnson and Medtronic, she changed her career after experiencing endometriosis and realizing her mission of increasing women's health literacy. Along the way, she also experienced pregnancy and childbirth and started her own business just one year after giving birth. She has been selected for various entrepreneurial programs in Japan and received an Outstanding Leadership award at the Health 2.0 international conference.

Listen to Naoko’s story.